Virginia Black

virginiablackwhiskey.com
Enjoy Decadence Responsibly. Virginia Black Decadent American Whiskey.
info@virginiablackwhiskey.com

Virginia Black
Decadent American Whiskey

Decadence. Redefined.
This is Virginia Black.

Play Video

Music. Redefined.

Virginia Black Selects

DVSN

dvsn (pronounced "division") is a Canadian R&B duo, composed of singer Daniel Daley and producer Nineteen85.

Posted by OVO

Night. Redefined.

“This is legendary”

@stuart_is_zack

“Never drinking anything else”

@h.assan

“Only thing I'll be drinking when it comes out”

@ivaann_xd

“It has to be the smoothest whiskey I’ve ever had”

@official_dannyb

“We need this in our lives”

@Marcella_va

“Mine was delivered today and it is amazing”

@muchluvnrespect

Taste. Redefined.

Rich. Decadent. Smooth.

A personally selected collection of two, three and four-year old bourbons finished with a decadent profile.

A collaboration between Brent Hocking, founder and creator of the original Deleón tequila; and award-winning artist, songwriter, rapper and actor, Drake.

A shared passion for style, music, and the pursuit of taste. A quest to redefine whiskey. The product of their attention:

Virginia Black
Decadent American Whiskey.

Where To Buy

About

Brent Hocking

Brent Hocking is a passionate and proven spirits producer known for an incredible palate and his unconventional “luxury with an edge” approach to lifestyle branding, the inspiration for which is drawn from his diverse knowledge of music, fashion, and design.

Hocking founded ultra-premium spirits brand DeLeón Tequila in 2009 and sold it to Diageo PLC, the largest spirits company in the world, less than five years later. He earned worldwide recognition for the Diageo sale and won “M&A International Consumer Retail & Products Deal of the Year."

As Founder & CEO of the original DeLeón Tequila, Hocking was meticulous in his approach – overseeing all aspects of the brand from spirit production and barrel aging to marketing efforts and exit strategy. Hocking forever changed barrel aging in tequila by utilizing French Sauternes Barrels instead of caramel flavoring. He is credited with pioneering “a whole new class of tequila.”

Hocking received Robb Report’s “Spirit of the Year” award three years in a row – the only person in the 25-year history of the magazine to reach this accomplishment. He won the top five industry awards, five consecutive years for five different tequilas under the DeLeón brand and was also named Back-to-Back Grand Champion at the World Beverage Competition in Geneva, Switzerland two years in a row.

Credited with altering the landscape of tequila and alcohol branding. Hocking curated the now infamous DeLeón Rock Lounge music series bringing private intimate performances by huge stadium acts such as Depeche Mode, Guns N Roses, and the Yeah Yeah Yeahs to life during New York Fashion Week. The series garnered worldwide attention for the brand, the culmination of which was summarized in a quote from Page Six; “DeLeón Tequila is to Fashion week what Budweiser is to baseball.”

He has been a regular fixture on Bloomberg, CNN Money, Fox Business News, Yahoo, The Daily Ticker, Forbes, and Fortune Magazine offering insight and expertise into the changing luxury spirits market.

He recently created and launched Virginia Black Decadent American Whiskey in a joint venture with Drake and Proximo Spirits. Hocking continues to develop spirits, brands and design custom homes from his branded showroom space in West Hollywood, California.

Drake

As one of the most accomplished artists of his generation, Drake’s magnitude of influence and crossover appeal are unparalleled.

Drake has received over 280 recording nominations and 52 awards since 2009. He holds the most #1 Singles in both the R&B/Hip Hop and Rap categories, is the fourth musical act ever to total 100 Hits on the Billboard Hot 100 and is one of only two artists to ever occupy Billboard chart’s top three positions simultaneously.

His 2015 album, “If You’re Reading This It’s Too Late,” debuted at #1 on the Billboard chart and set a record for most digital streams in its debut week. He was the first artist in any category to receive platinum status on an album in 2015 and continued to shatter barriers in March 2015 when he placed 14 songs on the Billboard Hot 100 simultaneously – matching a world record set by The Beatles in April of 1964. Before Drake’s meteoric rise, The Beatles had been the only musical act in history to achieve this feat. “If You’re Reading This It’s Too Late,” marked Drake’s fourth consecutive album to debut at Number One. He is set to release his fifth album, “Views from the 6,” in April 2016.

In addition to having one of the largest social media followings and fan base of any male celebrity, Drake —a Toronto native—was named the Executive Global Ambassador for the Toronto Raptors NBA franchise. The Raptors hosted the NBA All-Star game in 2016 and Drake received the key to the city from the Mayor of Toronto.

Drake hosted the nationally televised ESPY awards in 2014. He headlined the Coachella Valley Music in 2015 and was selected by Apple Music to represent its steaming service. Six months after launch, Apple Music accumulated over 10 million paid subscribers.

Drake won “Crossover Artist of the Year” at the Billboard Latin Music Awards and was the most-searched Hip-Hop/Rap artist of 2015. His “Hotline Bling” video registered 557.95 million views on YouTube and his T-Mobile commercial for Super Bowl 50 was seen by 112 million Super Bowl viewers and received 54.7 million social media impressions.

There were over one billion impressions at this year’s annual “Undefined Drake Night” at a Toronto Raptor’s game. This, along with unprecedented collaborations like the one between Nike’s Air Jordan and his OVO (October’s Very Own) brand further demonstrates Drake's versatility, vision and supreme positioning power.

Updated April 2016

Virginia Black is committed to protecting your personal privacy. We provide this notice to explain the type of information we collect on the virginiablackwhiskey.com website and how that information is used.

When visiting our site, we may ask you questions on an aggregate basis (we don’t identify you personally with the information) and such questions will be identified on the website. In all other instances, you should assume that we will track any information you provide on a personally identifiable basis.

When you register with our website, you can elect to receive information and updates on our products and services. Information will not be used for this purpose unless you request to receive such material.

Registration may be required to be eligible to enter online contests sweepstakes. Virginia Black may use the information you provide when registering to fulfill prizes.

We use return email addresses to answer the email that we receive, and we may use such email addresses to send you other information.

In addition to information that you provide us voluntarily, Virginia Black may collect aggregate information in the form of IP addresses. An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web. Web servers, the computers that “serve up” Web pages, automatically identify your computer by its IP address. When you request a page from this website, our servers log your IP address. We do not link IP addresses to anything personally identifiable, so although your session will be logged, you will remain anonymous to us.

Cookies are files or pieces of information that may be stored in your computer’s hard drive when you visit a Web site. Cookies may also be used to help speed up your future activities or to improve your user experience by remembering the information that you have already provided to us. We do not use cookies to retrieve information from your computer that was not voluntarily provided by you. The use of cookies is an industry standard.

We may use information collected from you in the following ways:

We may use information for internal marketing analysis, for example, to assess trends amongst our consumers or to measure the amount of traffic to our websites. We may also share non-personal information with others, such as advertisers, in aggregate anonymous form, which means that the information will not contain any personally identifiable information about you.

We may use your personal information in order to respond to your queries and requests and to manage transactions such as credit card payments for any goods that you order from us or any of our agents, or for the fulfillment of such transactions (e.g. delivery). The personal information you provide may be used by an authorized vendor to fulfill that order. We may also use your personal information in order to communicate with you about our products and services and those of our subsidiaries, affiliates, and parent companies and any of their related businesses.

We may arrange for selected organizations to send you marketing and promotional information that may be of interest to you. In such circumstances your personal information may be disclosed to these organizations who will agree to be bound by the terms of this privacy statement. We will obtain your permission before we send you any such communications.

Information that you post on or through the public areas of our website (e.g., chat rooms, bulletin boards and discussion groups) are generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others. Users of the website are encouraged to exercise caution when providing personal information about themselves in public or interactive areas.

In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us.

We may transfer your personal information to third parties under confidentiality obligations when the performance of any service in relation to the activities above is sub-contracted (e.g. the administration of a marketing campaign).

We may disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to protect or defend our interests or the interests of our customers or users of the website.

We take reasonable precautions to keep your personal information secure. We have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect. However, due to the open communication nature of the Internet, we cannot guarantee that communications between you and us, or information stored on our servers, will be free from unauthorized access by third parties.

The website may contain links or references to other websites outside of our control. Please be aware that we have no control over these sites and our privacy statement does not apply to these sites. We encourage you to read the privacy statements and terms and conditions of linked or referenced sites you enter.

You may request we provide you the information we hold about you, update your information or ask us to remove your information or correct any inaccuracies in such personal data. We will use reasonable efforts to deal with your request within a reasonable time.

By using this Web site, you signify your assent to the Terms and Conditions and this Privacy Policy. If you do not agree with any term in the Terms and Conditions or this Privacy Policy, please do not use this site or submit any personally identifiable information.

Should you have any questions or concerns about the Terms and Conditions or this Privacy Policy or the collection of information, please e-mail us at info@virginiablackwhiskey.com. If you wish to request us to provide you the information we hold about, update that information or correct any information, please contact us at info@virginiablackwhiskey.com.

We may revise this privacy statement from time to time. We recommend that you regularly check this page to ensure that you have read the most recent version.

Please note: The laws and regulations in different countries impose different (and even conflicting) requirements on the Internet and data protection. The servers which make this site available worldwide are located in the USA. All matters relating to this site are governed by the laws of the State of New York in the USA. Please note that any information you provide will be transferred to the USA and by submitting the information you authorize this transfer.